Live Local #LiveCarroll: A Social Media Experiment


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Overview

We have partnered with the Carroll County Chamber of Commerce to launch a first-of-its-kind social media experiment. 

A team of digital media experts and enthusiasts have joined together to provide students a hands-on learning opportunity to create innovative social media marketing strategies and gain a measurable understanding of how social media can be used to market real products and services. Click HERE for complete details. 

A team of 15 students from McDaniel College have been charged with the task of using Facebook, Twitter, Instagram and YouTube to market and sell the Live Local #LiveCarroll Community Discount Program. They will have access to a team of mentors and a modest advertising budget to assist them with their content development and social media marketing efforts. The experiment will challenge them to work together as a team to solve the universal problem that every small business faces when they open their doors - how do I get the word out about my company?

In addition to marketing and selling the Live Local #LiveCarroll merchandise, students will analyze their content strategy, social media stats, and product sales results to evaluate the overall success of their efforts. Their findings will be published in a white paper, which will be presented during a Carroll County Chamber of Commerce luncheon in April 2017. 

On sale now!

Buy the card or get the t-shirt bundle to experience your community like never before. Enjoy 10% discounts from over 30 local retailers, restaurants, and service providers from NOW until June 30, 2017. *Exclusions and restrictions apply. BUY NOW.

We are still accepting applications to become a Live Local #LiveCarroll participating company. Sign up now.